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Step 3a: Exfoliating is an important step in your skin care routine. Exfoliators help clean pores and slough off dead skin cells, for visibly brighter and smoother skin. Regular exfoliation also helps your skin care products absorb and work better for you! Note it should only be done 1-3x a week depending your skin type (1-2x if you have dry skin, 2-3x if you have oily/acne prone skin).